About
Hethe Breuer
Strategic creative leader with 20+ years of experience in omnichannel apparel design, brand development, and merchandising strategy. Proven track record of driving product innovation and leading design teams to deliver compelling collections that resonate with target consumers. Expert in balancing creativity with data-driven insights to optimize product mix and accelerate speed-to-market.
• End-to-end product design leadership from concept development to final production
• Development and execution of comprehensive seasonal merchandising strategies
• Deep expertise in men's and women's apparel, with extensive knowledge of materials, textile technology, and color theory
• Track record of successfully launching new product categories and scaling brands
• Strong analytical approach to assortment planning and product mix optimization
• Collaborative leadership style, experienced in partnering across design, merchandising, marketing, and channel teams